Domestic tv cause a cloud intelligence war by Queena
In 2011, the 3 D TV, intelligent TV after, achieve domestic most influential events, from the way the middle of August, by the end of August in just half a month, 6 big domestic color television giant push act of cloud cluster, this new technology on the same collective synchronous push in the country, it is the color TV market. Through the fog of electoral TV, TV and intelligent TV cloud, at this stage of who has the market?
"Cloud" sent
TCL leading industry cloud revolution
Three nets fusion trend accelerated the intelligent the popularity of TV, but in the enterprise and the enterprise of the chip to jointly promote, color television intelligent trend in 2011 with new development, this is domestic manufacturers have launched "cloud TV", and cooperate with the concept launched tablet computer mainly screen interactive products. The manufacturers want from TV manufacturers become content providers intentions more and more apparent, between industry begin a new smart TV and "cloud TV" as the theme of the business model is discussed.
At present, China's electronic information industry is experiencing a from products to market, from content to experience full of the transformation and upgrade luxuriant transformation. After the Internet TV, TV producers around the screen time to make gradually around application transition, cloud the advent of television and adapted to the consumer market for the application of the richness and convenience demand. Cloud television, as a new generation of intelligent product, the listed less than two months, become the largest market for hot spots. National Day golden week, several home appliance sells sales show, part of the "cloud TV" once sold break goods. The internal data from TCL, said during the National Day, nanjing, wuhan, TCL super intelligent cloud TV in sell after break goods, still can't restrain enthusiasts enthusiasm, it is reported nanjing a negative amount sold (no goods sales) up to more than 1400 sets.
In fact, the clouds television is not disembodied concept, but can realize mass storage, remote control and many other applications of the advantages of the important technical achievements. Cloud is the current TV network television, intelligent and clouds of computerized fusion body. As a representative of the China with TCL enterprise from the Internet in the age of television, first to intelligence in the age of television, decisive walking, in the advantage of times for cloud establish laid a foundation. As early as in 1998, TCL began the development of intelligent Internet TV; 2003 years and Intel established 3 C joint laboratory; In 2008, TCL take the Android system research; In April, 2009, the first to launch the Internet TV; In August, 2011, TCL launched four series super intelligent cloud TV, declared that achieve China into the cloud era.
"Wisdom" sent
Konka lead intelligence regression
Today, almost no one would deny that "this year is the first Chinese intelligent TV" view, intelligent 3 D TV is undoubtedly 2011 flat TV consumption market the most heated popular products. Not only domestic brand rolled out a large color TV sets intelligent 3 D product, Korean and other foreign brand this year also opens the intelligent 3 D strategy. According to Mr D consulting (AVC) monthly monitoring data show that in 2011 August intelligent TV market strong growth, sales of 139000 units, increased by 11.1% month-on-month, sales 10.4% penetration. China's electronic chamber of commerce consumer electronic products issued by the office of the survey the 2011 China intelligent TV consumers demand situation and research report "show that by the end of July, domestic and foreign brands were launched more than 40 series of intelligent TV product, spread to all price and size section. Rich application and good experience, is intelligent TV redoubt of buyer's market, the key is color television enterprise core competitive power manifested intuitively.
Mr D, a consultancy, estimate, the second half of 2011 intelligent TV will speed up development, by year end permeability is expected to reach 18.82%, year 2011 LCD TV in the total size of the intelligent TV is expected to be 3.29 million computers. Experience with the cloud of fierce competition focal point for TV after the fight, in the face of an impending 2012 New Year's day, Spring Festival market, konka, as a representative of the domestic color TV manufacturers products layout and adjusted in time market strategy, a change in the marketing aspects of the concept of seeking for new, consistently dedicated to the development of the intelligent 3 D field.
As a domestic color television field clear-cut intelligent TV expert, konka has been committed to build rich, authority, affordable intelligent TV, all classes for China to provide more practical and convenient consumer products and services. At the same time, in order to constantly enhance the konka intelligent 3 D TV and level of the intelligent application advantages, and gradually improve cloud platform of the technical configuration, konka will continue to follow the innovation idea, commitment to promote industrial structure adjustment and upgrade technology and drive the domestic color TV manufacturers to climb intelligent peak, to meet new challenges that achieve intelligent future.
experts
Terminal consumer experience decided to market share
According to Mr D, a consultancy, estimate intelligent TV in the second half of 2011, will get the accelerated development, to the end of the liquid crystal TV permeability expected to reach 18.82%. 2011 years of liquid crystal TV is the total size of the intelligent TV is expected to be 3.29 million computers.
As intelligent TV next product "cloud TV", every large domestic manufacturers are rolled out the corresponding new products. Although at present the "cloud television" has not been developed mature, but with the upgrade of industry chain, "cloud TV" is an inevitable trend. For intelligent TV listed in nearly a year of existing applications developers to different standard brings a lot of obstacles, and influence the use of the consumer experience, "cloud TV" can not only optimize TV local resources use, still can reduce the content of the operators software maintenance difficulty, reduce the upgrade of trouble. With the further development of the intelligent TV, technology and service further perfect, TV the manufacturers will inevitably through the "cloud TV", so the future color TV manufacturers will be toward new content providers transformation, and drive the industry in the new business model shape make new breakthrough.
Mr D consulting deputy general manager JinXiaoFeng said, overall, whether intelligent TV or "cloud TV", terminal consumer spending experience is the most important of all, the current need to solve the problem is to make consumers use and experience in product process can be more convenient and human nature, make the manufacturer of the product function of publicity can be born as early as possible, so as to promote intelligent TV or is "cloud TV" faster popularization steps.
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